|Out with the Old|
According to an article posted over at Puck Daddy Greg Wyshynski's blog, it seems all of that is about to change. Charles Coplin, the former VP of NFL programming, will become the new VP of NHL content. Coming with this change is the news that the NHL will take control of the network, formally run by CTV, a Canadian broadcast company, and give it its own high tech studio in Toronto.
The plan is to bring more hockey news and original programming to the network. While this all sounds lovely on paper, and I am more than a little excited about the chance to watch hockey oriented programming that doesn't make me beat my head against the wall in an attempt to keep the trite slogans and braindead analysis out, I can't help but wonder how a league that fails at every level to properly promote itself to the public can hope to come up with original shows of any value to more than the casual viewer.
To date, if I weren't a hockey fan, and only watched NHL created tv ads, I would think that every game was some ugly Russian named Ovechkin playing against some snot-nosed, slightly effeminate, punk named Crosby. Young stars like Stamkos, Stastny, and Toews are virtually non-existent outside of their home markets and hockey fanatics' fantasy pools.
|In with the New|